Teen Librarian Toolbox
Inside Teen Librarian Toolbox

Why you need to be following the news about Sam Pepper, a discussion of the YouTube community and teen culture

Teen culture and celebrity is dominated these days by a force that many adults don’t pay enough attention to: YouTube. YouTube isn’t just a place where Tweens and Teens go to watch the latest music video, it is producing legitimate stars who make a serious amount of cash. YouTube culture is so big that the press has recently began running articles about how it is changing the way that tweens and teens become celebrities and many awards shows are including social media and YouTube awards in their categories. There are entire conferences devoted to YouTube, including VidCon which was created in part by John Green and his brother Hank.

It is also important to note that to date 18 YouTube celebrities have been accused of sexual impropriety, often against their teen fans that they meed at these very conferences. See also, The DFTBA Sexual Abuse Scandal.

Which brings us to Sam Pepper.

Sam Pepper is a UK YouTuber who is known for pulling of a variety of pranks. As pranks often do, they often cross a line that puts others into uncomfortable and sometimes into unsafe positions. Some of Sam Pepper’s previous pranks have included handcuffing girls to him against their will and demanding a kiss in order to be let loose. In another incident he used a rope to lasso girls and pull them into an embrace with him.

Earlier this week on Twitter the hashtag #ReportSamPepper went viral as Sam had posted a video called the Fake Hand Ass Pinch. Basically, he approached girls and as he engaged them in conversation he used his hidden hand to pinch their bum. As many observers correctly pointed out, this is in fact sexual harassment and it is something that many organizations are working tirelessly to end. See Stop Street Harassment for example.

But as the rallying cry went out against Sam Pepper, he produced another video with the notation that it was 2 of 3, although it is interesting to note that the original video included no such notation indicating that it was part of a series. In this video, women did the same thing to men.

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