In my home and in my libraries I am a huge champion of Lego. They are, to me, a great STEM/STEAM tool that make for a solid foundation for my Mobile Makerspace. I was, personally, a little dismayed when they introduced Lego Friends “for girls”, because Lego was the perfect gender neutral toy. But honestly, we do have some Lego Friends (they were gifts) in my home and if you mix them up with all the other Lego blocks it really isn’t a big deal, just a wider variety of colors. But I was dismayed to learn that Lego was including “beauty advice” for girls in its Lego magazine, which is targeted towards 6 to 12 year olds. Rather than writing up a post about how disappointed I am with more traditional gender messaging creeping into the Lego brand I thought I would share several tweets shared yesterday on Twitter that highlight how off brand this messaging is.
I did get a response from Lego on Twitter:
@TLT16 (1/3) Thank you for reaching out with valuable feedback. We gather insights from the LEGO Club Magazine audience and they
— LEGO (@LEGO_Group) March 18, 2015
@TLT16 (2/3) asked for content similar to an "advice column," which we attempted to deliver by elaborating on a LEGO Friends story.
— LEGO (@LEGO_Group) March 18, 2015
@TLT16 (3/3) We're sorry for any disappointment and the LEGO Club team will use this feedback to positively impact future stories.
— LEGO (@LEGO_Group) March 18, 2015
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